Quick answer
A 301 redirect permanently sends an old URL to a new URL.
What it means
A 301 redirect permanently sends an old URL to a new URL. In normal terms, it is one small part of how Google and people understand your site.
Why it matters
It helps visitors and Google find the right page after you rename, delete or merge content. It can also preserve link value.
What to do about it
Redirect old pages to the closest useful replacement. Do not send everything to the homepage unless that genuinely makes sense.
Bloom's take
Bloom flags broken or outdated URLs and suggests sensible redirect targets.
Related terms
Questions people ask
What is 301 redirect in simple terms?
A 301 redirect permanently sends an old URL to a new URL.
Does 301 redirect matter for SEO?
Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.
How do I check 301 redirect on my site?
Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.
Can Bloom help with 301 redirect?
Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.
Next step
Want this checked on your site? See Bloom services, or see how Bloom turns SEO issues into plain tasks.