Quick answer
Bounce rate is the percentage of visitors who land on a page and leave without clicking anything else.
What it means
Bounce rate is the percentage of visitors who land on a page and leave without clicking anything else. In normal terms, it is one small part of how Google and people understand your site.
Why it matters
It can hint that a page did not answer the visitor's question, but it is not always bad. A phone number page may do its job with one visit and no click.
What to do about it
Look at the page goal first. If people should take another step, make that step clear. Improve the opening section, add useful links and make the page faster.
Bloom's take
Bloom treats bounce rate as a clue, not a verdict. We pair it with traffic, rankings and conversions before suggesting a task.
Related terms
Questions people ask
What is Bounce rate in simple terms?
Bounce rate is the percentage of visitors who land on a page and leave without clicking anything else.
Does bounce rate matter for SEO?
Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.
How do I check bounce rate on my site?
Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.
Can Bloom help with bounce rate?
Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.
Next step
Want this checked on your site? See Bloom features, or see how Bloom turns SEO issues into plain tasks.