Quick answer
Crawling is when Google visits your website and reads your pages.
What it means
Crawling is when Google visits your website and reads your pages. In normal terms, it is one small part of how Google and people understand your site.
Why it matters
Google has to crawl a page before it can understand or rank it. If important pages are hard to reach, they may be ignored.
What to do about it
Make sure every important page is linked from somewhere sensible, include it in your sitemap and do not block it in robots.txt.
Bloom's take
Bloom checks whether important pages can be found, then points out broken links, blocked pages and dead ends.
Related terms
Questions people ask
What is Crawling in simple terms?
Crawling is when Google visits your website and reads your pages.
Does crawling matter for SEO?
Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.
How do I check crawling on my site?
Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.
Can Bloom help with crawling?
Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.
Next step
Want this checked on your site? See Bloom services, or see how Bloom turns SEO issues into plain tasks.