Quick answer
A keyword is a word or phrase someone types into Google.
What it means
A keyword is a word or phrase someone types into Google. In normal terms, it is one small part of how Google and people understand your site.
Why it matters
Keywords help you understand how customers describe their problem. The words they use are often not the words you use inside the business.
What to do about it
Use keywords as a guide, not a script. Write a page that answers the search properly, then include the phrase in natural places like the title and heading.
Bloom's take
Bloom finds useful keywords and turns them into pages or tasks, without asking you to become a keyword spreadsheet person.
Related terms
Questions people ask
What is Keyword in simple terms?
A keyword is a word or phrase someone types into Google.
Does keyword matter for SEO?
Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.
How do I check keyword on my site?
Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.
Can Bloom help with keyword?
Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.
Next step
Want this checked on your site? See Bloom features, or see how Bloom turns SEO issues into plain tasks.