← Back to SEO glossary SEO glossary

What is Schema markup?

Schema markup is extra code that explains what a page is about to search engines.

Quick answer

Schema markup is extra code that explains what a page is about to search engines.

What it means

Schema markup is extra code that explains what a page is about to search engines. In normal terms, it is one small part of how Google and people understand your site.

Why it matters

It can help Google understand products, businesses, FAQs, reviews, events and more. Sometimes it unlocks richer search results.

What to do about it

Add schema that matches the visible page. Do not mark up things users cannot see. Start with local business, product, FAQ or article schema where relevant.

Bloom's take

Bloom suggests schema only when it fits the page and can be checked properly.

Related terms

Questions people ask

What is Schema markup in simple terms?

Schema markup is extra code that explains what a page is about to search engines.

Does schema markup matter for SEO?

Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.

How do I check schema markup on my site?

Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.

Can Bloom help with schema markup?

Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.

Next step

Want this checked on your site? See Bloom services, or see how Bloom turns SEO issues into plain tasks.