Quick answer
CTR is the percentage of people who see your search result and click it.
What it means
CTR is the percentage of people who see your search result and click it. In normal terms, it is one small part of how Google and people understand your site.
Why it matters
A good title and meta description can bring more visitors without improving your ranking at all. More of the people who already see you choose you.
What to do about it
Write a title that matches the search, add a clear benefit and avoid vague page names like 'Services'. Make the meta description useful, not clever.
Bloom's take
Bloom highlights pages with impressions but weak clicks, then suggests better titles and descriptions.
Related terms
Questions people ask
What is CTR (click-through rate) in simple terms?
CTR is the percentage of people who see your search result and click it.
Does ctr (click-through rate) matter for SEO?
Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.
How do I check ctr (click-through rate) on my site?
Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.
Can Bloom help with ctr (click-through rate)?
Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.
Next step
Want this checked on your site? See Bloom features, or see how Bloom turns SEO issues into plain tasks.