Quick answer
A nofollow link is a link marked so search engines should not pass ranking credit through it.
What it means
A nofollow link is a link marked so search engines should not pass ranking credit through it. In normal terms, it is one small part of how Google and people understand your site.
Why it matters
It is common for paid links, comments and some user-generated content. It can still bring visitors, but it usually will not help rankings directly.
What to do about it
Use nofollow or sponsored tags for paid links. Do not worry when normal social or directory links are nofollow if they still send useful traffic.
Bloom's take
Bloom focuses on whether a link helps your business, not just whether it passes ranking credit.
Related terms
Questions people ask
What is Nofollow link in simple terms?
A nofollow link is a link marked so search engines should not pass ranking credit through it.
Does nofollow link matter for SEO?
Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.
How do I check nofollow link on my site?
Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.
Can Bloom help with nofollow link?
Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.
Next step
Want this checked on your site? See Bloom features, or see how Bloom turns SEO issues into plain tasks.