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What is External link?

An external link is a link from your site to a different website.

Quick answer

An external link is a link from your site to a different website.

What it means

An external link is a link from your site to a different website. In normal terms, it is one small part of how Google and people understand your site.

Why it matters

Good external links help readers check sources and understand context. Linking out is not bad when the destination is useful and trustworthy.

What to do about it

Link to sources, partners, official guidance or useful resources. Avoid linking to spammy pages or anything you would not recommend to a customer.

Bloom's take

Bloom checks links in context. We care whether they help the page, not whether they fit an old SEO superstition.

Related terms

Questions people ask

What is External link in simple terms?

An external link is a link from your site to a different website.

Does external link matter for SEO?

Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.

How do I check external link on my site?

Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.

Can Bloom help with external link?

Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.

Next step

Want this checked on your site? See Bloom features, or see how Bloom turns SEO issues into plain tasks.