Where to edit
Open the website, then scroll to the project setup / SEO brief section. Save when you are done—Bloom folds answers into the next reviews and new suggested tasks.
Saving and validation
Bloom expects at least one clear signal among outcomes, goals, or priorities. If you tick “Other,” add a short note. If you indicate CMS access, pick the platform (or name it when you choose Other).
Tips
Agree on goals internally before you save—conflicting priorities make automation noisier.