Start the wizard
Click Add website in the sidebar (or go to app.bloomseo.app/projects/new). Work through each step in order—you can go back to adjust answers before finishing.
What to have ready
- Primary domain and brand name.
- A short sense of who the site serves and what a “win” looks like (feeds your SEO brief).
- Competitor domains you actually compete with in search.
- Seed keywords you care about (Bloom will refine and track over time).
After the website exists
Open the website overview to complete project setup / SEO brief, add an optional XML sitemap URL for crawling, and connect Google measurement (Search Console + GA4) for this property.
Tips
The wizard is long on purpose—better inputs mean better suggestions. You can still edit setup later on the website overview.