Quick answer
Anchor text is the clickable text in a link.
What it means
Anchor text is the clickable text in a link. In normal terms, it is one small part of how Google and people understand your site.
Why it matters
It helps people and Google understand what they will find after clicking. Vague text like 'click here' wastes a chance to explain the next page.
What to do about it
Use words that describe the page you are linking to. Keep it short, honest and useful. Do not force keywords into every link.
Bloom's take
Bloom looks for internal links that could be clearer and suggests better wording when it would help users move around your site.
Related terms
Questions people ask
What is Anchor text in simple terms?
Anchor text is the clickable text in a link.
Does anchor text matter for SEO?
Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.
How do I check anchor text on my site?
Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.
Can Bloom help with anchor text?
Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.
Next step
Want this checked on your site? See Bloom features, or see how Bloom turns SEO issues into plain tasks.