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What is Internal linking?

Internal linking means linking from one page on your site to another.

Quick answer

Internal linking means linking from one page on your site to another.

What it means

Internal linking means linking from one page on your site to another. In normal terms, it is one small part of how Google and people understand your site.

Why it matters

It helps visitors move around and helps Google understand which pages matter. It is one of the easiest SEO wins because you control it.

What to do about it

Link from busy pages to important service pages. Use clear anchor text and do not leave key pages hidden three clicks deep.

Bloom's take

Bloom suggests internal links where they make sense, especially from pages with traffic to pages that need a lift.

Related terms

Questions people ask

What is Internal linking in simple terms?

Internal linking means linking from one page on your site to another.

Does internal linking matter for SEO?

Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.

How do I check internal linking on my site?

Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.

Can Bloom help with internal linking?

Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.

Next step

Want this checked on your site? See Bloom features, or see how Bloom turns SEO issues into plain tasks.