Quick answer
A URL slug is the readable bit at the end of a web address.
What it means
A URL slug is the readable bit at the end of a web address. In normal terms, it is one small part of how Google and people understand your site.
Why it matters
A clear slug helps people and search engines understand the page. It also looks better when shared.
What to do about it
Use short, lowercase words with hyphens. Keep it descriptive, for example /emergency-plumber-bristol rather than /page?id=42.
Bloom's take
Bloom flags messy URLs when they make pages harder to understand or manage.
Related terms
Questions people ask
What is URL slug in simple terms?
A URL slug is the readable bit at the end of a web address.
Does url slug matter for SEO?
Yes, when it affects whether Google can understand, trust or show your page. It is not always the biggest job on the list, but it is worth fixing when it blocks traffic or confuses visitors.
How do I check url slug on my site?
Start with the page itself, then use Google Search Console or a simple site scan. Look for the issue on important pages first, not every tiny page you have ever published.
Can Bloom help with url slug?
Yes. Bloom turns this into a plain task when it matters. If it is technical or fiddly, you can also hand it to a Bloom specialist from inside the app.
Next step
Want this checked on your site? See Bloom features, or see how Bloom turns SEO issues into plain tasks.